Our approach to Web Design

Good design starts with a purpose. Who are you trying to reach? What message do you want to get across? What action do you want to encourage? The answers to these questions drive our design decisions. The days of "Brochure-ware" where websites are fancy, online equivalents to printed brochures are long gone. Today, sites need to be interactive, functional, searchable and visually stunning as well.

Answering the "Who?"

Visitors access your site using many combinations of hardware and software. PC's, Mac's and Linux machines can render colors differently. Browsers such as Internet Explorer, Opera and Firefox will display the same page differently. Javascript, ActiveX and Flash are all technologies that may or may not work for your visitors. What about visitors with handicaps? Websites need to be designed for them too.
Finally, is showing up in search engines important? If so, your site needs to be designed for another type of visitor, the search engine robot. Our Search Engine Optimization services ensure your site will be designed with them in mind.

Your message

Branding is as important on the web as it is in traditional media. Our creative team will work with your company to design a look & feel to the site that is consistent with your brand and appropriate to your audience. We can create a media-rich and interactive experience that will engage your visitors and reinforce their relationship with you.

The call to action

Every website should have clearly defined goals. These could be getting visitors to fill out a contact form, view a demo, sign up for a newsletter or make an online purchase. We'll help you formulate these goals, and we'll give you ways to measure your success with our web metrics services.